I have been thinking all morning about the wind, so I was particularly attuned to the creaks and murmurs of the wind around our flat and street this morning. The wind in my thoughts, though, was different to the one chasing clouds across the sky of London in big gusts. Instead, I was tracing my family's memories of the 'Jugo', a wind that originates in the South over Africa, and blows over North Africa and the Mediterranean. Once it reaches the Balkans, the Jugo has picked up many particles and water droplets along the way. In my family's lore, shared across many in the Balkans and former 'Jugo-slavic' peoples, the Jugo brings certain feelings and emotions to the foreground. Yet unlike the Bora, a brisk, cold wind from the Northeast, very little has been written about the Jugo's cultural value, its meanings, and how it maps onto ideas of 'the south' in ways that need attention and critique.